Holio Insights
Contribution margin, before the parcel ships.
Two analytics modules on data you already have. Insights: Shipping shows what each shipment actually cost once the surcharges were in. Insights: Checkout shows what the shipping price does to conversion. Nothing to integrate.
- Modules
- Insights: Shipping · Insights: Checkout
- Platforms
- Shopify · WooCommerce
- Price
- 990 kr per module · 1 490 kr for both
Shipping is not a fixed cost
Most stores treat shipping as a fixed cost and checkout as a solved problem. Neither is true.
The carrier invoice contains surcharges you never priced in: volumetric weight, zone surcharges, redirected home deliveries, unreadable barcodes. They are not on the carrier's price list, and they are not in your contribution margin calculation.
And checkout is where the most expensive drop-off in the store happens. A customer who has typed in their address and abandons the purchase at the shipping step cost as much to acquire as one who completed it, and gave nothing back.
Ordered with a short message
Tell us which module you want and we switch it on for your account. There is no connection to build and no developer to book; the data is already there.
Two modules
Each module costs 990 kr a month. Both together cost 1 490 kr. Prices in Norwegian kroner (NOK).
Insights: Shipping
Every shipment you have sent, broken down by carrier, zone, weight and surcharge. Runs on your shipping history and does not require Holio Shipping. For deciding who you ship with, and how.
Insights: Checkout
Every checkout that loaded, not just the ones that ended in a purchase. Requires Holio Shipping, which is what serves the shipping options. For deciding what to charge for shipping.
The product margin is only real if the shipping cost inside it is real.
What you get answers to
What did the shipment really cost?
Not the list price: the invoice, surcharge by surcharge. Insights replaces the estimate in the spreadsheet with what the carrier actually charged.
What should shipping cost the customer?
Charge too much and you lose sales. Charge too little and you eat the margin you just won. See where the balance lies for your basket sizes, instead of picking a number and hoping.
Where do customers drop off?
Follow the checkout from loaded to paid, and see where the shipping options stop the purchase, and how much of the shipping cost customers actually cover.
Where Insights lives today
Insights runs in the Profrakt portal, next to the shipping history it reads. The same login you already use, no new account to manage.
Common questions
How far back does my history go?
As far back as you have shipped through Profrakt; the data is already there, so day one does not start from zero. If you have history from another carrier agreement, we can upload it so you can compare the old setup against the new.
Do I need both modules?
No. Each module stands on its own at 990 kr a month: Shipping covers the cost side, Checkout the revenue side. Both together cost 1 490 kr.
Does it work with my own carrier agreements?
Yes. The Profrakt history is already there, and history from your own agreements can be uploaded.
Where this runs, and what you can add
The Holio products share the same data, so you never key in the same thing twice. Here are the platforms this product supports, and the other products available on each of them.
Everything between “order received” and “parcel delivered”:
Your data is already here
Activation takes minutes, because there is nothing to connect. Tell us which module you want and we switch it on for your account.